In this day and age, most people rely on customer reviews before making any online purchase. As a matter of fact, for more than 70% of people, customer reviews have become as much of a reliable source as personal recommendations and an important factor in determining the quality of a business and whether a company can be trusted or not.
That being said, businesses are currently heavily relying on including their customers’ reviews and comments on their social media platforms to market their brands. With the present ever-so-competitive market, positive customer feedback and reviews can help businesses generate proof of their reliability, credibility, expertise, and professionalism and draw more traffic to their websites.
The following article presents ways that businesses can make the most of positive customer reviews to successfully advertise and promote their brands.
Showcasing customer reviews
Featuring customer feedback at a noticeable spot on the business’s website acts as publicity, adds credibility to the products and services offered, and entices customers to buy the products.
Quickly responding to reviews.
Responding to customer reviews, whether positive or negative, will show customers that the business cares for them and values their opinions. Trying to resolve this issue head-on is imperative as it builds trust between the company and the customer and sets the business apart from its competitors.
Making it easy to write a review
Making the process of reviewing the products or services easy on customers allows the products to receive more ratings, which helps attract more feedback. Also, by showing customers that their satisfaction with the product is important, they will be more interested in leaving their feedback.
Making customers brand ambassadors
With the ever-growing competition nowadays, it is a smart strategy for businesses to make some of their loyal customers their brand ambassadors. The reviews and blogs that these ambassadors write will be genuine and real and will help create constant content that will engage many people.
Sharing customer reviews on social media
Sharing customer feedback on popular social media platforms, such as Facebook and Twitter, will help show off and successfully promote their brands to many potential customers and urge them to make a purchase.