One thing every business should have is a mission statement. A mission statement is a clear, concise declaration of why you are in business. This isn’t about the impact you hope your company will have on the world at large, but rather a simple statement of your business strategy. It serves as a source of unification for your team of employees, it can provide direction for future growth and development, and it can even help you distinguish yourself from your competition. So how do you create a mission statement? Here are a few tips.
Begin by Asking Questions
To begin crafting your mission statement, you’ll need to answer some basic questions about your business.
First, the easy part. What does your business produce or provide? Once you’ve answered that, you need to state how your business does what it does. You don’t need to have a detailed description of physical operating procedures here; what you’re looking for is a general description of how your company operates. This is usually based on one or more core values that your business promotes.
Examples of core values you might consider are:
- Providing superior customer service
- Offering superior quality products
- Protecting the environment
- Ensuring sustainable business practices
Once you’ve answered those two questions, it’s time to consider why you do what you do, who your customers are, and what value you can provide those customers.
Beyond Answering the Questions
In defining your company’s purpose, you should aim to be specific and succinct. Your mission statement needs to be measurable, attainable, and make sense to your average customer. Your mission statement provides a public face for your company and is often used in marketing, so it needs to ring true to your customers.
Living the Mission
One of the most significant pieces of a good mission statement is your company’s commitment to enacting that mission. The mission statement can help you to draw the kind of employees whose values align with your mission. It should also steer your company’s decision making process. Faithful execution of your mission statement can allow you to build a loyal following among your customers and attract new customers.
So if your company doesn’t currently have a mission statement, consider these tips and begin working with employees to create one worth remembering.